The stories we tell about ourselves and our organization’s influence and shape the futures we have available to us. We are storytelling beings by nature and we all want to see where we fit in a plan and the journey we are embarking on. What do they want? What do they care about? Your exponential growth depends on your ability to design products and services that truly serve your customers. Use avatar cut-outs and empathy exercises to really get to know your customers-now, in 5 years, and in 10 years. Who are these 12-year-olds likely to become? Consider how parents are parenting right now, what’s being normalized right now, and what adults who completed a significant portion of their school career on an iPad or laptop will be like and what they’ll value. Imagine your future workforce (they’re TWELVE right now, by the way) and get clear about who you’re designing your future-ready business for. Get in the time-travel phone booth and go to the future. Think about ways you can bring physical assets into your remote participants’ workspaces (customer avatar cutouts, signs, and stickers, etc.), and consider using Miro or MURAL to build a living whiteboard in the digital space that everyone can access again and again. But now it’s the Wild Rumpus and we must design for a mash-up of physical and digital spaces.
Strategic planning often includes big whiteboards and markers and sticky notes and graphic facilitator to facilitate that picture.
This unraveling, emerging, fuzzy picture of your organization’s future needs a BIG PICTURE everyone can see. Turn it into a story that unfolds over the course of 3-5 months, growing richer and more compelling over time. Don’t let your Strategic Planning meeting happen over the usual 3-5 days.
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